As its name suggests, mobile marketing is a form of marketing that involves the use of mobile phones to communicate the value of a product or service to the target audience. It is one of the fastest growing branches of marketing because it is one of the easiest, most effective and inexpensive ways to reach the consumers. An estimated 5 billion people own a mobile phone and more than 90 percent of them have them always with them. The majority read every message they receive right away, while a growing number of people also use their mobile phones to access the Internet.
Sending SMS messages to your customers is the perfect way to maintain connection with them, as well as find new ones. This kind of communication combines cost-effectiveness, small investments, and a high ROI.
Rather than sending simple text messages, many companies decide for MMS marketing instead. It is believed to make a better impression on the receiver as it involves the use of image, sound and video, creating a similar effect to that of TV ads.
Mobile Internet marketing
mobile Internet marketing involves the use of both the world wide web and mobile phones. It can be classic web marketing such as pop-out ads but it can also involve optimisation of a website in order to make it both search engine and mobile phone friendly. Since the number of mobile phone users connecting to the Internet is growing rapidly, mobile Internet marketing is one of the fastest growing mobile marketing strategies(BBM Channel ads etc).